Evolving business models are driven by OTT applications

The mobile business model is inevitably evolving from voice and SMS to a mobile Internet access model. The first generation of mobile phones provided voice services, the second generation brought SMS to consumers, and ever since 2.5G it has been about better and faster data. Social media applications drive broadband adoption and data consumption. Policy-makers and regulators should be more concerned with stimulating network investment into 3G+ and less with attempting to protect out-dated business models of operators.

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