Uncapped data products – be careful what you wish for
Uganda’s parliament has directed the Uganda Communications Commission (UCC) to open discussions with operators on making all data plans unlimited. On the surface, this idea is appealing: why should data packages have limits? But exclusively providing unlimited data packages means that the link between data usage and revenues is then broken. This means that data usage can increase enormously without any additional revenues for the telco. There are costs associated, especially in mobile, with providing data and by divorcing data usage from revenues, there is no way to fully recoup these costs. The consequences of breaking the link between usage […]
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